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Be Assured we can Customize a Placement for you!


At the turn of the new millennium Harold H. Adams (Hal) and Tracy Simons had a vision to create a custom wholesale insurance brokerage, specializing in niche program business. So in 2000, Custom Assurance Placements Ltd. (CAP) was formed.

Since inception, CAP has created a specialized marketplace for agents and insureds to find and create insurance products for unusual or hazardous insurance risks. We focus on excellent service, strict underwriting practices and relationships with reputable insurers. We have assisted in and placed many successful insurance programs. 


CAP is tribunalized at Lloyd's of London to place insurance and has contracts with domestic and international carriers to facilitate successful placements. Working closely with their retailers and insurance carriers and having a strong sense of responsibility, they have created profitable partnerships. This is demonstrated by low loss ratios, and long term relationships.

Let us customize an insurance placement for you. 

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